AskUIBrand
Brand Guidelines
Guidelines for consistent representation of the AskUI brand across all channels and materials.
Logo
Logo usage
The AskUI logo consists of the icon mark and the wordmark "AskUI". Use the full lockup wherever possible. The icon may be used alone when the brand is already established in context.
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ON LIGHT%3c/title%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M140.862%2070.482C140.862%20109.231%20109.45%20140.643%2070.702%20140.643C31.953%20140.643%200.541%20109.231%200.541%2070.482C0.541%2031.733%2031.953%200.321%2070.702%200.321C109.45%200.321%20140.862%2031.733%20140.862%2070.482ZM80.975%2026.991C77.985%2024.001%2073.93%2022.321%2069.701%2022.321C65.473%2022.321%2061.418%2024.001%2058.428%2026.991C55.438%2029.981%2053.758%2034.037%2053.758%2038.265V54.209H37.814C33.586%2054.209%2029.53%2055.889%2026.54%2058.879C23.55%2061.869%2021.871%2065.924%2021.871%2070.153C21.871%2074.381%2023.55%2078.436%2026.54%2081.426C29.53%2084.416%2033.586%2086.096%2037.814%2086.096C42.043%2086.096%2046.098%2084.416%2049.088%2081.426C52.078%2078.436%2053.758%2074.381%2053.758%2070.153V54.209H85.645V86.096H69.701C66.548%2086.096%2063.465%2087.032%2060.843%2088.783C58.222%2090.535%2056.178%2093.025%2054.972%2095.939C53.765%2098.852%2053.449%20102.057%2054.065%20105.15C54.68%20108.243%2056.198%20111.083%2058.428%20113.313C60.657%20115.543%2063.498%20117.061%2066.591%20117.676C69.684%20118.292%2072.889%20117.976%2075.802%20116.769C78.716%20115.563%2081.206%20113.519%2082.958%20110.897C84.709%20108.276%2085.645%20105.193%2085.645%20102.04V86.096C103.256%2086.096%20117.533%2071.82%20117.533%2054.209H85.645V38.265C85.645%2034.036%2083.965%2029.981%2080.975%2026.991Z'%20fill='%23ffffff'/%3e%3c/svg%3e)
ON DARK
ICON ONLYClear space & sizing
- Maintain clear space equal to the height of the "A" icon on all sides
- Minimum size: 24px height for icon, 80px width for full lockup
- Do not stretch, rotate, or alter the logo proportions
- Do not place the logo on busy backgrounds without sufficient contrast
Color palette
Brand colors
Primary Green
#16a34a
CTAs, buttons, links, active states, primary accent
Logo Purple
#282650
Logo mark, headings, brand identity
Foreground
#1a1a2e
Headlines, primary body text
Success
#22c55e
Checkmarks, positive indicators, success states
Destructive
#c94545
Errors, warnings, challenge indicators
Blue
#3a7bd5
Informational elements, secondary accents
White
#ffffff
Page backgrounds, card surfaces
Light Gray
#f7f7f8
Secondary backgrounds, hover states
Muted Text
#5a5a72
Secondary text, descriptions
Typography
Type system
Aa
Display
System UI Sans-Serif
Used for headlines, page titles, and section headings. Weight 800, tight letter-spacing (-0.03em to -0.04em).
Aa
Body
System UI Sans-Serif
Used for body text, descriptions, and general content. Weight 300–400, generous line-height (1.6–1.8).
Aa
Monospace
System UI Monospace
Used for labels, tags, code, technical specifications, and metadata. Uppercase with letter-spacing (0.06em–0.14em).
Tone of voice
How we communicate
Technical, not jargon-heavy
We speak the language of engineers and QA professionals. We use precise terminology (HMI, PLC, embedded systems) but avoid unnecessary acronyms and buzzwords.
DOValidate the cockpit response within 200 ms
DON'TLeverage next-gen AI synergies for validation paradigms
Agentic, not automated
We describe our platform and its capabilities using agentic language. Our AI agents see, decide, and act. They don't just replay scripts.
DOAI agents that validate what operators see
DON'TUI automation tool for test scripts
Confident, not aggressive
We state capabilities clearly without superlatives. We let results speak: customer metrics, benchmark rankings, compliance evidence.
DO#1 on OSWorld with a 66.2 score
DON'TThe world's most revolutionary AI platform ever
Enterprise-grade, not corporate
We serve regulated industries with serious compliance requirements. Our tone reflects this responsibility without becoming stiff or impersonal.
DOAudit-ready reports generated from every test run
DON'TOur cutting-edge solution empowers stakeholders
Need assets?
Get in touch
For high-resolution logos, custom brand materials, or co-marketing requests, contact info@askui.com.
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Works on any HMI · Desktop · Mobile · Embedded