Test automation promises faster releases, fewer bugs, and happier QA teams but here’s the catch: even the best tools won’t help if your team feels lost using them.
That’s why customer support isn’t just “nice to have” it’s a core part of successful test automation adoption. Whether you're onboarding a new tool or scaling your current setup, having the right people to guide you can be the difference between momentum and frustration.
One company that really shows how powerful good support can be? Zucchetti. They moved from manual testing to a fully automated flow with AskUI and the reason it worked so well wasn’t just the tech.
👉 Here’s how AskUI’s support helped Zucchetti make the leap
Why Support Can Make or Break Your QA Automation Strategy
Let’s be real: rolling out test automation isn’t always smooth.
- Tools can be complex and unfamiliar.
- QA engineers might face resistance to change.
- Unexpected bugs and edge cases pop up all the time.
Without strong support, teams often waste days stuck on issues that could be solved in minutes with the right help. That’s why test automation onboarding needs to be more than a setup call it’s an ongoing relationship that drives actual results.
What Great Onboarding Support Actually Looks Like
Here’s what we’ve seen work best when it comes to onboarding QA teams successfully:
- A dedicated person who gets your use case
- Step-by-step guidance tailored to your product and stack
- Help setting up real-world test cases, not just toy examples
- Fast, human answers when things go wrong
Zucchetti, for example, had very specific testing needs like automating tests on .NET Canvas applications. With AskUI’s support, they were able to automate even those tricky parts, quickly and effectively.
After Onboarding: Keeping QA Fast and Flexible
Support shouldn’t stop once the tool is “set up.”
In reality, that’s when most teams need it the most:
- You launch a new feature and tests break
- Your CI/CD flow changes
- The product grows and QA needs to scale
That’s when QA best practices come in. Support teams that know how to tweak scripts, improve test stability, and guide strategy can help you keep momentum. Without that? It’s easy to fall back into manual work.
What to Look For in a Support-First Automation Partner
Here’s a quick checklist if you’re evaluating tools:
✅ Real-time, human support (not just docs and bots)
✅ Clear onboarding roadmap
✅ Willingness to go deep on your specific challenges
✅ Evidence of success with companies like yours
Remember: you're not just buying a tool you’re entering a partnership.
Before You Go
If you're planning to invest in test automation (or are stuck midway), don’t underestimate the power of great support. It’s not just about fixing bugs it’s about helping your QA team grow, adapt, and succeed with confidence.
Want to see what that looks like in action?
Take a look at how Zucchetti made the switch with AskUI by their side.
Their journey might inspire your next move.
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