Brand

    Brand guidelines for AskUI.

    A simple system for representing AskUI consistently across product, press, and partner materials.

    Logo

    Use the right mark for the background.

    AskUI dark logo
    AskUI light logo
    AskUI icon mark

    Clear space and sizing

    • Use the full lockup wherever possible.
    • Keep clear space around the logo equal to the icon height.
    • Do not stretch, rotate, recolor, or place the mark on busy backgrounds.
    Color

    A quiet palette with one clear signal.

    Agent green

    #16a34a

    Primary actions, active states, success cues

    AskUI navy

    #282650

    Logo mark, deep emphasis, product UI accents

    Ink

    #09090b

    Headlines and high-contrast text

    Text

    #2f2f37

    Body copy and interface labels

    Muted

    #71717a

    Secondary text and metadata

    Soft

    #fbfffc

    Green-tinted page backgrounds and calm section bands

    Soft 2

    #f8fbf8

    Subtle cards, dropdowns, and secondary panels

    White

    #ffffff

    Primary page and card surface

    Border

    #e4e4e7

    Dividers, controls, cards

    Voice

    How AskUI should sound.

    Precise, not inflated

    Do: Control computer-use agents on any device.

    Do not: Revolutionize everything with next-gen AI synergy.

    Production-minded

    Do: Audit every run with screenshots, logs, and model routing.

    Do not: Click around with an AI demo.

    Technical but readable

    Do: AgentOS runs on hosts and companion devices.

    Do not: Leverage heterogeneous orchestration paradigms.

    Confident through evidence

    Do: #1 OSWorld score, ISO 27001, Deutsche Bahn case study.

    Do not: The only platform you will ever need.

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